McDonald's Iconic Filet-O-Fish: A Near-Miss Turned Fast Food Sensation. In a surprising twist, the creator of the fast food giant's beloved Filet-O-Fish sandwich has revealed that the dish was almost scrapped before it even had a chance to make a splash. According to reports, the brainchild behind the sandwich's development, who played a pivotal role in shaping the brand's identity, considered the Filet-O-Fish to be a risk that was not worth taking. However, it was ultimately this same individual's hesitation that paved the way for the sandwich's massive success, cementing its place as a staple in the McDonald's menu.


It may be a massive hit now, but McDonald's famed Filet-O-Fish was nearly axed up front by the man who helped build the fast food brand.