"Clear Thinking: Corona's Century-Old Innovation That's Still Refreshing Today In a bold move a century ago, Corona, the popular Mexican beer brand, decided to package its brew in clear glass bottles. This decision, seemingly simple at the time, has had a lasting impact on the beer industry and consumer preferences. By making the contents of its bottles transparent, Corona allowed customers to see the quality and clarity of their beer, setting a new standard for the industry. Today, the clear bottle remains a distinctive feature of the Corona brand, and its influence can be seen in many other beer brands that have followed suit."
Corona seemed to be on to something a century ago when it committed to selling its beer in clear bottles.
