Global Beef Market Shifts as Wholesale Giant Turns to International Sourcing. In a move that could have far-reaching implications for the beef industry, a major wholesale giant has announced plans to import a previously hard-to-find cut of beef from overseas. The decision to source this budget-friendly cut from another country is seen as a strategic response to changing consumer demand and rising production costs at home. As the wholesale giant looks to capitalize on the growing popularity of international cuisine and the increasing desire for affordable protein options, the move is likely to send shockwaves through the global beef market.
You won't find this unique kind of beef in most grocery stores, but one wholesale giant is sourcing this budget-friendly cut from another country.