TikTok users are abuzz with a peculiar new trend: "boy kibble," a supposed indicator of masculinity. The term refers to a type of snack food, typically a mix of nuts, seeds, and dried fruits, that is being marketed as a symbol of rugged, masculine appeal. Proponents of the trend claim that consuming this type of snack is a way to tap into one's inner "alpha male" and assert dominance, but critics argue it's simply a shallow attempt to buy into a manufactured ideal of masculinity. As the trend gains momentum, experts are weighing in on the cultural significance of boy kibble and what it says about modern attitudes towards masculinity.
What is boy kibble? A look at TikTok’s manly food trend The Globe and Mail
