A new survey reveals that shoppers consistently favor a specific supermarket chain’s apple cider as their top choice during the fall and winter seasons. The brand’s widespread availability and seasonal appeal have solidified its reputation among consumers looking for quality hot cider. With autumn traditions revolving around cozy drinks, this supermarket’s offering stands out as a go-to selection for many households. The findings highlight how grocery store brands can dominate seasonal markets when they meet consumer expectations.


Apple cider becomes ubiquitous in the fall and winter - is there one brand that buyers think is best? Yes, and it comes from a popular chain of supermarkets.