Food trends are becoming increasingly fleeting, with popular culinary movements rising and fading faster than ever before. Experts attribute this rapid turnover to social media’s influence, which amplifies trends but also accelerates their obsolescence as new ideas take hold. The pressure to stay relevant in a fast-paced digital landscape is reshaping how consumers engage with food culture. This shift raises questions about sustainability and authenticity in an era where novelty often outweighs tradition.
The shortening life of food trends The Jakarta Post
