"Craft Beer Icon Sam Adams Keeps It Real: A Conversation with Jim Koch and Shelley Smith For over four decades, Sam Adams has been synonymous with American craft beer. Founded by Jim Koch in 1984, the Boston-based brewery has remained true to its roots while continuously pushing the boundaries of innovation. In a rare and candid interview, Koch and brewer Shelley Smith dive into the secrets behind Sam Adams' enduring success, revealing how the brand expertly balances tradition and experimentation to stay ahead of the curve. From classic Boston Lager to bold new releases, discover the story behind one of the world's most beloved craft breweries and what's next for this iconic brand."
Sam Adams founder Jim Koch and brewer Shelley Smith reveal how the brand keeps its craft beer roots alive through innovation, tradition, and experimentation.
