"Rise of the Home Cook: Shoppers Ditch Convenience for Scratch Cooking. A growing number of consumers are making a deliberate shift away from processed and pre-packaged meals, opting instead to cook from scratch at home. Driven by a desire for healthier, more sustainable options, as well as a renewed appreciation for the simple pleasures of cooking, many are finding joy in preparing meals from scratch. But what's behind this trend, and how is it changing the way we think about food and convenience?"
More shoppers are cooking from scratch again as prepared foods, takeout, and convenience meals just feel ridiculous and harder to justify.
