"Shifting Gears: The Resurgence of Home Cooking Amidst Changing Times. As consumers become increasingly aware of the environmental, health, and financial implications of relying on prepared foods and takeout, a growing number of shoppers are opting for a more traditional approach to meal preparation - cooking from scratch. This shift is driven by a desire for greater control over ingredients, a reduced carbon footprint, and a sense of satisfaction that comes from creating nourishing meals from whole ingredients. With the lines between convenience and indulgence increasingly blurred, home cooks are rediscovering the joys of cooking from scratch, and the benefits to their wallets, health, and the planet are proving to be a compelling argument."


More shoppers are cooking from scratch again as prepared foods, takeout, and convenience meals just feel ridiculous and harder to justify.