"Rise of the Home Cook: Shoppers Ditch Convenience for Fresh Start. In a shift away from the convenience-driven food culture of recent years, an increasing number of consumers are opting to cook from scratch at home. As the cost of living continues to rise and concerns about health and sustainability grow, many are finding that the ease and affordability of cooking fresh meals outweigh the appeal of prepared foods and takeout. By taking control of their kitchen, shoppers are not only saving money but also making more informed choices about the ingredients they use and the impact their food has on the environment."
More shoppers are cooking from scratch again as prepared foods, takeout, and convenience meals just feel ridiculous and harder to justify.
