"Rise of the Home Cook: Shoppers Ditch Convenience for Fresh Start. A growing number of consumers are turning their backs on processed and pre-packaged meals, opting instead for the simple pleasure of cooking from scratch. As concerns about health, sustainability, and affordability continue to mount, many are finding that the convenience of takeout and prepared foods just doesn't add up. With a renewed focus on wholesome ingredients and homemade flavors, home cooks are rediscovering the joy of cooking up a storm in their own kitchens."
More shoppers are cooking from scratch again as prepared foods, takeout, and convenience meals just feel ridiculous and harder to justify.
