"Shifting Gears: The Rise of Home Cooks as Consumers Reassess Priorities. A growing number of shoppers are ditching the convenience of prepared foods and takeout for a more authentic approach to mealtime - cooking from scratch. As the cost of living continues to rise and concerns about health and sustainability grow, many are finding that the allure of pre-packaged meals just doesn't add up. By taking control of their kitchens, home cooks are not only saving money but also reconnecting with the joy of cooking and the satisfaction of creating nourishing meals from whole ingredients."
More shoppers are cooking from scratch again as prepared foods, takeout, and convenience meals just feel ridiculous and harder to justify.
