"Shifting Gears: The Rise of Home Cooking in a Post-Pandemic World. As consumers emerge from the pandemic era, a surprising trend is emerging: a renewed passion for cooking from scratch. With the convenience of prepared foods, takeout, and meal delivery services no longer feeling like a luxury, many shoppers are opting to take control of their meals by cooking at home. This shift is not just about saving money or eating healthier, but also about reconnecting with the simple joys of cooking and finding comfort in the process."
More shoppers are cooking from scratch again as prepared foods, takeout, and convenience meals just feel ridiculous and harder to justify.