"Shifting Gears: The Rise of Home Cooking in a Post-Pandemic World. As the world slowly recovers from the COVID-19 pandemic, a surprising trend is emerging: a renewed interest in cooking from scratch. Many consumers are reevaluating their relationship with convenience foods, takeout, and prepared meals, deeming them increasingly pricey and unsustainable. With rising inflation and growing concerns about food waste, health, and the environment, more and more people are opting to take back control of their kitchens and cook meals from scratch, rediscovering the joys of home-cooked meals and the satisfaction of nourishing themselves and their families with wholesome, locally sourced ingredients."
More shoppers are cooking from scratch again as prepared foods, takeout, and convenience meals just feel ridiculous and harder to justify.