A new wave of unconventional beverages is gaining traction, with a focus on innovative flavors and health-conscious alternatives. Among the latest trends, a unique water-infused product has emerged, blending unexpected ingredients to appeal to consumers seeking distinctive taste profiles. Meanwhile, leadership shifts in the beverage industry highlight how companies navigate challenges, as one executive takes on a critical role during a period of instability. The developments reflect broader shifts in consumer preferences and corporate strategy within the drinks market.

Plus the rise of Loonen water, and Keith Lee steps in during a crisis