A once-obscure dessert from a New York bakery has broken free from its urban origins, now appearing in select Costco locations as the latest viral food craze. The treat’s unexpected leap from specialty bakery to mainstream retailer reflects shifting consumer habits and the growing influence of social media in shaping culinary trends. Food enthusiasts and budget-conscious shoppers alike may want to check if their nearest Costco carries this newly accessible indulgence. Its rapid rise underscores how quickly niche creations can become widely sought-after comforts.


Gone are the days of big cities gatekeeping every food trend. Discover which viral dessert has made its way from a New York bakery to select Costco stores.