High-tech kitchen gadgets promising hands-off cooking have struggled to gain traction in the U.S., despite strong sales in Europe and other regions. Unlike overseas markets where automated appliances like the Thermomix have found success, American consumers have shown limited interest in fully autonomous kitchen tools. Industry analysts point to cultural differences in cooking habits and skepticism about the necessity of such devices as key factors behind the slow uptake. The gap highlights how even innovative kitchen technology faces hurdles when it doesn’t align with local preferences.


Overly autonomous cooking tools and kitchen appliances have largely whiffed in the US market. While culinary robots like the Thermomix have made inroads in Europe and elsewhere, adoption in the US has ...