High-tech kitchen robots and smart cooking appliances that promise to handle much of the meal preparation process have struggled to gain traction in the U.S. market, despite their popularity in Europe and other regions. Unlike overseas, where such devices have found a niche among home cooks, American consumers appear hesitant to embrace fully autonomous kitchen tools. The gap highlights differing expectations and behaviors around home cooking technology between markets. Industry observers suggest cultural and practical factors may be slowing their widespread adoption.
Overly autonomous cooking tools and kitchen appliances have largely whiffed in the US market. While culinary robots like the Thermomix have made inroads in Europe and elsewhere, adoption in the US has ...