High-tech kitchen gadgets promising hands-off cooking have struggled to gain traction in the U.S. market, despite their popularity in Europe and other regions. Devices like the Thermomix, which automate chopping, mixing, and cooking, have faced limited consumer uptake domestically. Industry analysts point to cultural differences in cooking habits and skepticism about fully autonomous kitchen tools as key barriers. The slow adoption raises questions about whether American home cooks are ready to embrace fully automated culinary appliances.


Overly autonomous cooking tools and kitchen appliances have largely whiffed in the US market. While culinary robots like the Thermomix have made inroads in Europe and elsewhere, adoption in the US has ...