High-tech kitchen gadgets promising to automate cooking tasks have struggled to gain traction in the US, despite their popularity in other regions. Devices like the Thermomix, which combine multiple functions into a single appliance, have found success abroad but faced limited acceptance domestically. Industry analysts suggest cultural differences in cooking habits and skepticism toward fully autonomous kitchen tools may be key factors behind the slow uptake. The contrast highlights how consumer preferences can shape the success—or failure—of even innovative household technology.


Overly autonomous cooking tools and kitchen appliances have largely whiffed in the US market. While culinary robots like the Thermomix have made inroads in Europe and elsewhere, adoption in the US has ...