"Smart Kitchen Appliances Fall Flat in the US: Why Culinary Robots Remain a Luxury Item" In a surprising twist, the US market has shown little enthusiasm for the latest wave of overly autonomous cooking tools and kitchen appliances, despite their growing popularity in Europe and other parts of the world. While high-end culinary robots like the Thermomix have gained a loyal following among adventurous home cooks, the general public in the US remains skeptical about the value of automated cooking assistants. Industry insiders point to a combination of factors, including high upfront costs, limited functionality, and a lingering preference for hands-on cooking. As a result, these cutting-edge kitchen gadgets have failed to gain widespread traction in the US, leaving manufacturers to reevaluate their strategies and better understand the needs of American consumers.


Overly autonomous cooking tools and kitchen appliances have largely whiffed in the US market. While culinary robots like the Thermomix have made inroads in Europe and elsewhere, adoption in the US has ...