"Cooking to a Halt: Why America Isn't Buying into Smart Kitchen Appliances In a surprising twist, the US market has been slow to adopt cutting-edge, autonomous cooking tools and kitchen appliances that have gained popularity in other parts of the world. Despite the hype surrounding culinary robots like the Thermomix, which has found a loyal following in Europe and other regions, American consumers remain skeptical about the value and practicality of these high-tech gadgets. Analysts point to a combination of factors, including a cultural preference for hands-on cooking and a lack of clear benefits that outweigh the added cost of these advanced appliances. As the smart kitchen revolution stagnates in the US, industry insiders are left wondering what it will take to win over American cooks and bring these futuristic kitchen tools to the mainstream."


Overly autonomous cooking tools and kitchen appliances have largely whiffed in the US market. While culinary robots like the Thermomix have made inroads in Europe and elsewhere, adoption in the US has ...