"Cooking to a Halt: Why US Consumers Are Cooling on Autonomous Kitchen Appliances Despite the promise of convenience and precision, American consumers have been slow to warm up to the idea of overly autonomous cooking tools and kitchen appliances. While high-end models like the Thermomix have gained traction in Europe and other parts of the world, their US market has largely failed to gain momentum. Industry insiders point to a combination of factors, including a cultural preference for hands-on cooking and a lack of clear value proposition for consumers. But as the market for smart kitchen appliances continues to grow, is it time for manufacturers to rethink their approach and tailor their products to American tastes?"
Overly autonomous cooking tools and kitchen appliances have largely whiffed in the US market. While culinary robots like the Thermomix have made inroads in Europe and elsewhere, adoption in the US has ...
