Costco's Reign as Rotisserie Chicken King Comes to an End: A New Grocery Chain Takes the Crown Consumer Reports has shaken up the grocery landscape with a surprising new ranking that dethrones Costco as the top choice for rotisserie chicken. After conducting a comprehensive taste test, the consumer advocacy group has crowned a new winner for flavor and quality, leaving many to wonder if the popular membership-based warehouse club has finally met its match. The new champion's winning formula is said to be a perfect balance of juicy meat, crispy skin, and a hint of spices that has impressed even the most discerning palates. As the retail giant continues to adapt to changing consumer preferences, will this new ranking signal a shift in the market or simply a minor setback for Costco?


Consumer Reports says Costco is no longer the top choice for rotisserie chicken after naming a new grocery chain its winner for flavor and quality.