A leading Indian food brand has announced a strategic partnership with a renowned celebrity chef, who will now serve as both an investor and brand ambassador for its premium product line. The move aims to accelerate growth, with ambitious targets set to exceed ₹500 crore in revenue expansion. The collaboration is expected to strengthen the brand’s presence in the competitive food industry through enhanced product innovation and marketing reach. This development signals a major push for the company’s high-end offerings in the market.
Melting Pot Food Products Onboards Celebrity Chef Harpal Singh Sokhi as Investor & Brand Ambassador for Inchi, Targets ₹500 Plus Crore Growth Business Standard
