Harpal Singh Sokhi, the celebrated chef behind the popular “Harpal’s Kitchen” brand, has joined Melting Pot Food Products as an investor and brand ambassador for its new line, Inchi. The partnership aims to leverage Sokhi’s culinary reputation and social media reach to propel Inchi—a range of ready‑to‑eat meals—toward a projected growth of over ₹500 crore. Melting Pot plans to capitalize on the chef’s expertise in authentic Indian flavors and his ability to connect with a broad consumer base, positioning Inchi as a premium yet accessible option in the competitive ready‑meal market. The collaboration signals the company’s ambition to expand its footprint and capture a larger share of the fast‑growing Indian food‑on‑the‑go segment.
Melting Pot Food Products Onboards Celebrity Chef Harpal Singh Sokhi as Investor & Brand Ambassador for Inchi, Targets ₹500 Plus Crore Growth ANI News
