"McDonald's Golden Arches Lose Their Luster: Reward Program Takes a Hit from Inflation. In a move that's left customers feeling shortchanged, fast food giant McDonald's has announced that its popular reward program will now be impacted by inflation. The change, which appears to be permanent, means that the value of customers' rewards will decrease as prices rise, a decision that's sparked widespread outrage among loyal fans of the brand. As the cost of living continues to soar, many are questioning how a company known for its affordability can justify such a move, and whether it will ultimately drive customers away from the Golden Arches for good."
Customers are irate that McDonald's reward program has now been affected by inflation - and it looks to be a permanent change.