Veganism's Rise to the Mainstream: A Culinary Revolution In recent years, veganism has gone from a fringe diet to a full-blown culinary phenomenon, with plant-based options popping up on menus from high-end restaurants to fast-food chains. But what sparked this sudden shift? Grub Street delves into the story behind veganism's meteoric rise, exploring the key players, trends, and cultural factors that contributed to its widespread adoption. From celebrity endorsements to social media influencers, the article reveals how veganism became the food world's hottest trend, and what it means for the future of cuisine.