Belgian Cookie Brand Biscoff Takes the World by Storm. Biscoff, the crunchy, chocolate-dipped cookie from Lotus Bakeries, has been a beloved treat in Belgium and Europe for decades. However, in recent years, it has gained an unprecedented level of internet fame, with fans and influencers alike obsessing over the cookie's unique flavor and texture. From social media challenges to TikTok trends, Biscoff has become a cultural phenomenon, with its distinctive packaging and branding recognizable to millions worldwide. But what sparked this sudden surge in popularity, and how has Biscoff become a household name in the process?
How Biscoff became an internet sensation The Week
