"Warning in the Aroma: Why Hojicha Tea Can Go from Toasty to Pungent For fans of Japanese tea, Hojicha is a beloved brew known for its rich, toasty flavors and warm caramel-like aromas. However, a growing number of consumers are reporting a disturbing phenomenon - some batches of Hojicha can emit a strong fish-like odor, leaving many wondering what's behind this pungent problem. Experts point to a combination of factors, including the use of lower-quality green tea leaves and the roasting process, which can bring out off-flavors and aromas. As the popularity of Hojicha continues to rise, concerns about inconsistent quality and potential health risks are sparking calls for greater transparency and regulation in the tea industry."
Hojicha tea is toasty, with warm caramel-like aromas - but, if you get a bad batch, it could smell like fish, and there's a few reasons why.