"Food Frenzy: How Human Demand is Driving the Quest for Unnatural Ingredients. A growing trend of exotic and rare ingredients is sweeping the culinary world, with consumers clamoring for the next big thing. From ube purple yams to avocados, the demand for these items has led to a scramble among farmers and suppliers to meet the demand. But as the pursuit of novelty ingredients gains momentum, concerns are being raised about the environmental and social impact of cultivating these often unsustainable crops."
From ube purple yams to avocado: When food trends outpace nature Moneycontrol.com