Food trends are now spreading at unprecedented speeds, fueled by social media and shifting consumer habits. A new analysis highlights how products like protein powders and matcha have surged in popularity, reflecting broader changes in dietary preferences. The rapid adoption of these foods raises questions about their long-term sustainability and impact on health. Experts examine why certain trends take off while others fade, offering insight into the evolving relationship between food culture and technology.
From protein to matcha, food fads spread faster than ever The Economist
