"Shrinkflation Strikes Safeway: Customers Allege Rotisserie Chicken Sizes Have Decreased Without a Price Drop. In a growing concern among budget-conscious shoppers, Safeway customers are taking to social media to accuse the grocery store chain of implementing shrinkflation, a stealthy price hike where food items are downsized to maintain profitability without raising prices. The alleged target of this phenomenon is Safeway's popular store-brand rotisserie chickens, which have reportedly shrunk in size despite remaining at the same price point. As the cost of living continues to rise, consumers are becoming increasingly vigilant about price increases, and this development may spark a wider conversation about the tactics used by retailers to stay afloat in a competitive market."
Safeway shoppers are claiming that the phenomenon known as shrinkflation has happened to their store-brand rotisserie chickens.
