Celebrity chef Roy Choi, the mastermind behind the popular Korean BBQ chain Kogi, is expanding his culinary empire into the world of snacks. The Los Angeles-based chef has partnered with retail giant Target to launch a new line of snacks, marking a significant foray into the mass market. Choi's snack offerings are expected to blend his signature Korean flavors with the convenience of store-bought treats, giving fans a new way to enjoy his culinary creations on-the-go. With the debut at Target, Choi is poised to bring his unique brand of Korean-American cuisine to a wider audience, potentially disrupting the snack food industry in the process.
Chef Roy Choi Debuts a New Snack Line…at Target LAmag
